Your Million-Dollar SKU Is Hiding Behind #3

Most Amazon sellers quit right before the gold shows up.

Here's what nobody tells you when you're crying into your laptop at 2AM after your first launch tanks:

👉 You don’t need 10 products. You don't need $50k in inventory. 👉 You don’t even need to be a “branding expert.”

You need ONE winning SKU to flip your entire life.

Let me introduce you to the 3-Product Rule — the mental model that kept me sane (and profitable) when everyone else was rage-quitting.

📖 Real Talk Story:

My first product was a disaster. 😤

It was a "revolutionary" (and I use that term loosely) kitchen gadget I found after binge-watching YouTube videos.

• I spent 6 months designing the packaging.

• I over-optimized the listing like a mad scientist.

• I launched with 500 units and my heart in my throat.

Result?
Crickets. 🦗
It sold maybe 3 units a week...on a good week. Lost about $2,300 when it was all said and done.

My second product?
A little better. Travel accessories.
Sold about 10 units a day, broke even after 5 months.

But my third product?
🎯 A simple, boring product nobody on YouTube was talking about.

Launched with 200 units.
Sold out in 30 days.
4X’d my money.
💥 Profitable. Fun. Real momentum.

That one SKU changed my whole game.

It funded my next launch.
It gave me breathing room to test ads.
It proved to myself and my family that this "Amazon thing" wasn’t just a hobby.

🔢 The 3-Product Rule Broken Down:

✅ Product #1 – Your "College Education" Product
👉 Think of this like paying tuition.
You're learning:

• How freight forwarders actually work (not just the blog version).

• What "inventory limits" feel like when Amazon slaps you.

• How your first ad campaigns love to eat your wallet for breakfast. 😅

Goal: Survive and learn.

✅ Product #2 – Your "Adjustment" Product
👉 Now you know the potholes. You launch smarter:

• Better supplier negotiation (no more getting tricked into stupid MOQs).

• Smarter keyword research (hint: Jungle Scout doesn't tell you everything).

• More confident ads, because you know your breakeven ACOS.

Goal: Break even or small profit.

✅ Product #3 – Your "Breakthrough" Product
👉 This is where magic happens.

• Your listing sings.

• Your ads are efficient.

• You pick products based on real demand, not emotion.

Goal: Stack profits and scale smart.

🎯 Key Lesson: 👉 Your first product isn’t supposed to make you rich.
👉 Your second product shows you where the money's hiding.
👉 Your third product opens the door to real freedom.

Let me put it another way:

🌱 First product = Planting seeds.
🌿 Second product = Growing roots.
🌳 Third product = Harvest time, baby.

💬 Proverb to Tattoo on Your Brain: "Three tries to fly. First to stumble. Second to steady. Third to soar."

🙋‍♂️ Where are you right now?

• Product #1 (learning and bruising)

• Product #2 (adjusting and tweaking)

• Product #3 (ready to scale)

Drop a comment below 👇
Let’s see where everyone’s at! 🚀

Save this to your favorites 🔖 and pull it up anytime you feel like throwing in the towel.
You’re closer than you think.

Talk soon,
Stay scrappy, stay smart, and remember...
👉 You’re just ONE SKU away from your breakthrough. 💥

Andy Splichal

Founder & Managing Partner of True Online Presence & Author of the Make Each Click Count Book Series