You Got 30 Minutes? You’ve Got Google Traffic

You don’t need to be a tech wizard, ad guru, or SEO ninja to get your first Google Shopping campaign running. You just need 30 minutes, a product that’s already on Amazon, and this guide.

📖 Real Talk: I Set Up My First Campaign While My Kid Was Watching Paw Patrol

Let me tell you about James. He’s a dad of two, works full-time as a warehouse supervisor, and sells collapsible dog bowls on Amazon. His listing was decent. Reviews were trickling in. But sales?

Flatlined like an EKG in a zombie movie 🧟‍♂️

James DM’d me and said, “Andy, I don’t want to burn money on Facebook. Is Google Shopping even worth trying if I don’t have a Shopify store?”

My answer? Heck yes.

We hopped on a quick call. I showed him how to link his Amazon product to Google Shopping using a simple landing page and—BOOM—he had traffic from people literally searching for his exact product within the hour.

And it took less time than a bad sitcom rerun.

Now it’s your turn.

🔢 Your 30-Minute Setup for Google Shopping → Amazon

Let’s break this down into bite-size pieces. 🧩

⏱️ Step 1: Build a Quick Landing Page (5–10 min)

You need a page to send shoppers to—Google won’t link directly to Amazon.

✅ Use tools like:

• SpreadSimple (linked to a Google Sheet)

• Leadpages or Carrd

• GroovePages (free version works fine)

Pro tip: Keep it stupid simple. Product photo, one-line benefit, and a button that says “Buy on Amazon”.

⚙️ Step 2: Set Up Google Merchant Center (10 min)

Head over to Google Merchant Center.

• Add your business name and website (landing page)

• Upload your product feed (manually or via Google Sheet)

• Verify your site

Yes, even if you don’t have a full-blown site, Google just needs to see that your landing page exists and has a product on it.

💰 Step 3: Launch a Smart Shopping Campaign in Google Ads (10 min)

Once Merchant Center is linked, open up Google Ads:

• Create a New Campaign → Sales

• Choose Smart Shopping

• Select your linked product feed

• Set a budget (James started with $5/day)

• Set location (U.S. only to start)

Google takes care of the rest—seriously. No keywords. No audiences. Just plug and profit.

🎯 Big Takeaway: Traffic Is Cheap, But Time Is Priceless

Amazon’s great, but you’re competing in a digital mall with thousands of shouting vendors. Google Shopping puts your product in front of folks who are already looking to buy, and lets you stand out.

No long funnels. No email sequences. Just search → click → Amazon cart.

And the best part? You’re building your own pipeline of traffic. If Amazon ever raises fees (spoiler: they will), you’ve got an escape hatch. 🚪💨

💬 "When in doubt, send traffic out."

That’s a saying I live by. Amazon traffic is borrowed. Google traffic is earned. Own your clicks.

🙋‍♂️ Your Move, Seller

✅ If you’ve been scared of ads, this one’s as easy as it gets.

✅ If you're tired of playing the Amazon algorithm lottery, this gives you control.

✅ And if you're serious about growth, it’s time to stop relying on one stream.

Set your timer ⏱️. Try this tonight. Then come back and tell me how it went.

Till next time—
Stay scrappy,

Andy Splichal
Founder & Managing Partner of True Online Presence & Author of the Make Each Click Count Book Series

P.S. You’ve got products to sell and a business to scale. If PPC feels like a second job (or a black hole for your budget), let me handle it. I’ve scaled dozens of FBA brands profitably. 💬 Book a quick discovery call — I’ll show you what’s possible.