Why This 15-Second Reel Triggered 312 Orders

What if I told you that you could drive sales on Amazon... without ever dropping a link?

No storefront. No bit.ly. No “link in bio.”

Just short, punchy content that plants a seed in your shopper’s head—and lets Amazon do the rest.

Sounds like a magic trick, right?

Let me show you how the Invisible Funnel works.

📖 Real Story: The $29.99 Problem-Solver That Blew Up Overnight

A few months ago, I worked with a mompreneur named Rachel who launched a simple $29.99 silicone snack cup for toddlers.

Great quality. Cool design. But crickets.

She had 43 sales in her first month. Mostly friends and family.

We made one change: started posting 15-second reels on TikTok and Instagram of her toddler throwing the cup across the room... and the cup not spilling.

🎥 “Toddler-proof? Or witchcraft?”
🎥 “3 cups. 3 spills. 1 survivor.”

No hashtags. No links. No hard sell.

Just real life + curiosity.

By week three, she was getting DMs like:

She didn't respond. She didn’t have to.

She just watched her Amazon dashboard go from 43 orders a month... to 312.

🕳️ What Is the Invisible Funnel?

Here’s the trick:

Instead of trying to drive traffic to Amazon…
You let people find you on Amazon.

Amazon tracks what people search, view, and buy after seeing content off-platform.

So if someone watches your reel, then searches “spill proof toddler snack cup” on Amazon?

Boom. Amazon does the rest.

You get a sale. You get ranking juice. You get customers who think they discovered you.

And that’s the secret: discovery feels better than being sold.

🔢 How to Build Your Invisible Funnel (In 4 Easy Steps)

1. 🎯 Identify Your “Trigger Moment”

What problem does your product solve?

• Messy meals?

• Closet chaos?

• Back pain at work?

Your video should show that moment—visually and emotionally.

2. 📱 Film Raw, Not Fancy

You don’t need a studio.

Use your phone. Natural light. Keep it under 20 seconds.

Shoot in portrait (vertical), and don’t overthink it.

3. 💬 Drop Hooks, Not Links

Start with curiosity or contrast:

• “I thought this was a scam… until I tried it.”

• “Why didn’t anyone tell me this existed?”

End without a CTA. No links. No pressure.

Just let the viewer want more.

4. 🛒 Let Amazon Do the Heavy Lifting

You don’t have to say “Go buy it.”
People will go look for it.

Make sure:

• Your product title matches what they'd search

• Your main image looks just like the one in the video

• Your listing has reviews and answers objections fast

That’s it. You’re now working with the algorithm, not against it.

🎯 Big Takeaway

We’re living in the scroll economy. Attention is currency.

And the fastest way to win on Amazon right now?

Don’t sell. Spark curiosity.
Let Amazon’s search bar close the deal.

💬 Proverb Worth Repeating

"People buy what they remember. Not what you tell them to."

🙋‍♂️ Your Move

✅ Shoot one 15-second reel this week showing your product in action. No links. No pitch.

Let me know what happens.

💌 Forward this to a seller friend who still thinks TikTok is just dancing teens.

Cheers to going viral (in the good way),

Andy Splichal
Founder & Managing Partner of True Online Presence & Author of the Make Each Click Count Book Series

P.S. If you're tired of wasting money on ads that don’t convert — and you're ready to take your Amazon PPC from “meh” to money machine — let’s chat. I offer done-for-you ad management that actually works (no fluff, just ROI). 📅 Click here to book a call with me — let’s scale this thing 🚀

P.S. Want a fast way to increase your Amazon sales? Take a look at my new software, Persona Factor, that uses your product reviews to optimize your product titles and descriptions.

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