This One Photo Made Him 18% More Money

Most Amazon Sellers Don’t Have a Traffic Problem.

They Have an Image Problem.

I’m going to say something that might sting a bit.

You don’t need more PPC.

You don’t need more keywords.

You probably need one better image.

I’ve seen it again and again. A single “problem-solution” photo can lift conversions 10–20% fast. No hacks. No tricks. Just clear marketing.

And for sellers like you — juggling a job, family, and late-night FBA dreams — that lift matters .

Let me show you what I mean.

📖 The Garlic Press That Wasn’t Selling

A few years ago, I worked with a seller who launched a stainless steel garlic press.

Good product.
Solid reviews.
Decent traffic.

But sales were flat.

When I looked at the listing, every image showed the product on a white background.

Pretty.

Clean.

Boring.

I asked him one question:

“Where’s the pain?”

He looked at me like I was nuts.

So I pulled up the top competitors.

Every single one showed:

• Someone struggling to crush garlic

• Garlic chunks stuck inside cheap presses

• Hands slipping

• Mess everywhere

Then they showed their press working perfectly.

Click.

Emotion.

Relief.

That’s when it hit him.

We redesigned just one image.

Left side:
A cheap garlic press clogged and messy.
Frustrated face. Garlic everywhere.

Right side:
His press. Smooth squeeze. Clean mince. Smile.

Big text overlay:
“Stop Wasting Time Crushing Garlic.”

That one image boosted his conversion rate by 18% in 30 days.

Same traffic.

Same ads.

More sales.

🔢 How to Design the Perfect Problem-Solution Image

Let me break this down step by step.

Keep it simple.

1️⃣ Start With the Real Pain

Ask yourself:

• What frustrates buyers?

• What do they complain about in reviews?

• What wastes their time?

• What makes them feel dumb, tired, or annoyed?

Go read 1-star reviews on competitor listings.

Gold mine.

You’re not selling a garlic press.

You’re selling less hassle at dinner time.

2️⃣ Show the Problem Visually

Don’t explain it.

Show it.

Bad images say:

“High quality stainless steel.”

Good images say:

“Here’s the mess you’re sick of.”

Think:

• Spilled coffee

• Tangled cords

• Dog hair on the couch

• Scratched phone screen

Make the pain obvious in 1 second.

Because your buyer is scrolling fast.

3️⃣ Show the Fix Immediately

Right next to the problem:

Show your product solving it.

Clean.

Easy.

Smooth.

Relief.

The contrast is key.

Pain vs peace.

Mess vs clean.

Stress vs smile.

That tension grabs attention.

4️⃣ Use Simple Text Overlays

Short.

Bold.

Clear.

Examples:

• “No More Clogs”

• “Cut Prep Time in Half”

• “Finally, Tangle-Free”

• “Stop Wasting Money”

Remember who you’re selling to.

Busy people.
Budget aware.
Skeptical of hype .

Don’t scream.

Be clear.

5️⃣ Keep It Real

No fake stock smiles.

No cheesy graphics.

Real life wins.

When your image feels like “that’s me,” you win the click.

When it feels staged, you lose trust.

And trust is everything.

🎯 The Big Takeaway

Your listing images are not decoration.

They are sales tools.

Every image should answer one question:

“Why should I care?”

If it doesn’t show pain or payoff, it’s just taking up space.

And space on Amazon is expensive.

You don’t need 10 perfect images.

You need:

• One strong problem image

• One powerful solution image

• Clear benefit visuals

• Social proof

• Simple clarity

That’s it.

🔥 10 FAXs (Frequently Asked Xs)

1. Do I need a designer?
Not always. Clear concept beats fancy design.

2. Can I use text on Amazon images?
Yes. Just follow Amazon’s image rules.

3. Should this be my main image?
No. Use it as your second or third image.

4. Does this work in every niche?
Yes. Every product solves something.

5. What if my product is boring?
Even boring products solve annoying problems.

6. How much lift can I expect?
10–20% is common when done right.

7. Should I A/B test it?
Always. Data beats opinion.

8. What size should text be?
Readable on mobile. That’s the rule.

9. Can I show competitors?
Avoid brand names. Focus on generic “other” products.

10. What matters more — image or PPC?
Image first. Traffic converts only when the page works.

🖼️ Hero Image Concept

A split-screen Amazon-style product image:

Left side: Frustrated customer struggling with a messy, broken version of the product (dim lighting, red tone overlay).
Right side: Clean, bright image of your product working perfectly (green/bright tone).
Bold headline across center: “From Frustration to Done in Seconds.”
Amazon-style UI elements faintly in background.

✅ Lesson

Don’t just show the product.

Show the pain.

Then show the relief.

💬 Say it with me:

“If you don’t show the problem, you can’t sell the solution.”

Your turn.

Go audit your listing tonight.

Find the image that’s just “pretty.”

Replace it with powerful.

Your future self will thank you.

Keep building.
Keep testing.
Keep stacking wins.

See you at the top 🚀

Andy Splichal
Founder & Managing Partner of True Online Presence & Author of the Make Each Click Count Book Series

P.S. Overwhelmed by Amazon ads? I get it. Most sellers are throwing darts in the dark. If you want a pro in your corner running your PPC while you focus on growing your brand, let's hop on a call.
👉 Schedule your call here — we’ll see if it’s a fit 👊

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