This Free Amazon Feature Is Pure Gold—And Ignored

You ever find out about a free tool that’s so powerful you wonder why everyone isn’t using it? That’s Amazon Posts right now—and it’s criminal how many sellers are sleeping on it.

Let me explain.

📖 Real Story: How a Pet Brand Turned “Free” Into $4,210 in Sales

Last quarter, I coached a client who sells eco-friendly dog bowls on Amazon. Her ads were bleeding money, so she paused everything and went into “do-it-yourself-marketing” mode.

She found Amazon Posts, uploaded a few lifestyle images with short captions like “Buddy’s favorite bowl” and “Zero plastic, 100% pup-approved,” and left it alone.

A week later? 6,241 views. 398 product clicks. $4,210 in tracked sales. All organic. All free.

She almost deleted the dashboard because she thought it was a glitch. 😂

It wasn’t.

🔢 What the Heck Are Amazon Posts?

Amazon Posts are basically Instagram... but inside Amazon.

They're:

• Image-based product content

• Show up on your product detail pages, competitor listings, and category feeds

• Clickable, shoppable, and totally free

And Amazon is pushing Posts hard again—like 2020 flashback hard. If you’re brand registered and not using Posts in Q4... you’re just giving traffic away.

❌ How Most Sellers Screw It Up

Here’s the deal:

Most folks treat Amazon Posts like a box they “check.”

They upload stock photos, add a generic caption like “Great quality!”, and wonder why nothing happens.

That’s like mailing postcards with no address. Useless.

To actually move the needle, here’s what I teach my clients:

💡 My Amazon Posts Playbook (Steal This)

You don’t need to be a designer. You just need to think like a shopper. Here’s my 5-part formula:

1. Use Real-Life Photos

Lifestyle beats studio. Every. Single. Time.

📸 Dog bowl on a patio? Great. Dog licking it clean in the sun? Gold.

2. Write Like You Talk

Keep it simple and real:

• “Zero mess mornings ☕🐾”

• “He finally stopped tipping his bowl 😅”

Think caption, not copywriting.

3. Post 3–5 Times a Week

Amazon rewards frequency. More posts = more placements.

Batch them in one sitting so you’re not scrambling.

4. Use Different Products and Angles

Rotate products, benefits, seasons, emotions.

Mix it up. Posts get shown in different feeds, and variety wins.

5. Track and Repeat What Works

Amazon shows you views, clicks, and engagement. Double down on top performers.

That’s it. No paid tools. No crazy software. Just good ol’ content marketing—Amazon-style.

🎯 Big Takeaway

Amazon’s giving you free real estate on competitor listings and your own detail pages.

If you’re not using Posts, you’re not just leaving money on the table... you’re letting your competitors take it.

Worse? Most of them still suck at it. So you’ve got a wide-open lane.

💬 Proverb Worth Repeating

"If you wouldn’t stop by your own Post, don’t expect a shopper to."

🙋‍♂️ Your Move

✅ You’ve got the blueprint. Now go schedule your next 5 Amazon Posts.

💬 Comment if you’ve used Posts before—what worked for you? 👇

💌 Forward this to a seller friend who still thinks Amazon Posts are a myth.

Cheers to free clicks,

Andy Splichal
Founder & Managing Partner of True Online Presence & Author of the Make Each Click Count Book Series

P.S. Want to scale your sales without scaling your stress? I manage PPC for sellers who are serious about growth. 🎯 Book a free strategy call here — we’ll map out a winning game plan.

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