The Secret to Outselling Goliaths on Amazon

🧨 How to Compete with Big Brands on Amazon… and Win (Like a Boss) 🧨

Here’s the deal…

The Amazon game isn’t fair. Not even close.

Big brands come in with deep pockets, slick ads, and armies of freelancers tweaking every pixel of their listing.

But guess what?

Speed beats size. Grit beats budgets. And small sellers with strategy?

They win all the time.

Let me tell you a true story…

🛠️ The Underdog Who Outranked Apple (Yes, That Apple)

Three years ago, I met a guy named Ben at an FBA meetup in Phoenix.

Ben had zero brand. Zero experience. He worked full-time as an HVAC tech and ran his Amazon biz from his garage.

His first product?

A simple magnetic charging cable.

His competition?

Apple. Anker. Belkin. (Insert tech Goliath here.)

Ben told me, “Ryan, I’m not trying to beat them. I just want my slice.”

I smiled.

That slice turned into a 6-figure side hustle within a year.

How?

He played the game differently.

He didn’t try to be Apple. He became the anti-Apple.

🔥 The Step-by-Step Playbook to Beat the Giants

Here’s how Ben—and thousands of sellers just like him—compete and win:

✅ 1. Niche down. Then niche down again.

Big brands go broad.

You go deep.

Instead of “charging cable,” Ben went after:

• “Fast charging cable for truckers”

• “Magnetic USB-C cable for nightstands”

• “Cord that doesn’t fall behind the desk”

He tailored every listing to a very specific use case.

💡 Pro Tip: Use reviews to find gaps. Search 1-star reviews of your competitor and solve what they missed.

✅ 2. Win with better photos, not better budgets.

Ben didn’t have a fancy agency. He had an iPhone and a buddy who could hold a light.

But every photo told a story:

• One showed the cable with gloves on (truckers loved this).

• One showed a kid pulling on it without breaking it (parents rejoiced).

• One was a GIF showing how easy it connects in the dark.

Big brands often get lazy. You won’t.

💡 Pro Tip: Make your product the hero of a story in every image.

✅ 3. Turn your bullets into mini-ads.

Ben’s bullets didn’t list specs.

They answered fears.

Here’s one of his:

Simple. Punchy. Benefit-led.

💡 Pro Tip: Start bullets with emojis. Hook with a pain point. End with a win.

✅ 4. Dominate the long-tail keywords.

Ben didn’t bid on “charging cable.” Too expensive.

Instead, he crushed:

• “magnetic cable for semi trucks”

• “usb-c cable that glows”

• “charging cord for kids’ tablets”

Low volume? Sure. Low competition? Absolutely. High conversions? Like butter on a biscuit.

💡 Pro Tip: Use tools like Helium10 or Data Dive to find low-hanging fruit.

✅ 5. Make customers feel something.

Ben sent handwritten notes with every order.

He didn’t say “Thanks for your business.” He said:

Boom. People felt that.

He got reviews. He built a tribe. He built a brand.

💡 Pro Tip: No brand is too small to care deeply.

💡 The Big Lesson?

You don’t need to be big to beat the big dogs.

You just need to be:

• Faster

• Smarter

• More connected to your customer

The little guy wins when the little guy cares more.

And on Amazon?

That’s your unfair advantage.

🧠 Tattoo This on Your Brain:

“You don’t need to be everything. Just be the best at one thing.”

I’ll leave you with this:

📦 David didn’t beat Goliath with size.

He beat him with focus.

So don’t try to build an empire overnight.

Build a product that actually solves a problem.

Then build another.

Then another.

That’s how you win.

Over and over again.

✍️ Stay scrappy,
Ryan Keene
AMZ Underdog Whisperer 🐺

If this gave you a spark ⚡️—save it, share it, or send it to your seller group.

Let’s help more Davids beat more Goliaths. 💥