The Future of Amazon Advertising Is Video

🚀 The Power of Video Ads on Amazon

Imagine this: a shopper scrolling through search results sees your ad. It’s not a static image or another plain headline. It’s a 15-second video of your product in action—solving a problem, looking irresistible, or just making life easier. That’s what Amazon’s video ad formats deliver.

Here’s why video ads work:

• Attention grabbers: Shoppers pause longer for videos. A moving image will stop the scroll every time.

• Storytelling magic: You can showcase your product's benefits in real-life scenarios.

• Higher conversion rates: Customers who watch a video are 1.8x more likely to buy than those who don’t.

🎬 Amazon’s Free Video Tools (Yep, FREE!)

Good news: You don’t need a Hollywood budget to create Amazon-worthy videos. The platform offers free tools to help sellers create polished, professional ads that sell. Here’s the rundown:

1. Amazon Video Builder

Amazon’s Video Builder is like having a mini production studio right in your Seller Central dashboard.

• Templates Galore: Choose from ready-to-go templates designed for different product categories.

• Text & Logo Integration: Add your brand name, product features, and even calls-to-action.

• No Editing Skills Needed: Drag, drop, tweak, and you’re done.

💡 Pro Tip: Use their music library to find the perfect soundtrack for your ad—it’s all included. 🎶

2. Amazon Creator Connections

Partner with influencers and creators who can produce video content for your ads.

• Authenticity Matters: Buyers trust creators who demo your product in a relatable way.

• Ready for Ads: Once the video’s done, upload it directly as a Sponsored Brand Video or Sponsored Display ad.

3. Amazon Ads Creative Services

This service connects you to affordable professional creators for custom videos.

• Quick Turnaround: Get a custom video in as little as 5–10 days.

• Budget-Friendly Options: Pay only for what you need—no hidden fees.

📋 How to Create Video Ads That SELL

Here’s the secret sauce for making a video that shoppers can’t resist:

1. Start Strong: Grab attention in the first 3 seconds. (Think bold visuals, snappy text, or a question.)

2. Show the Product in Use: Demonstrate the benefits, not just the features.

3. Keep it Short: Stick to 15–30 seconds. Amazon shoppers aren’t here for a movie night.

4. End with a Call-to-Action: “Shop now,” “Buy today,” or “Upgrade your life”—tell them what to do next.

💡 Why Now Is the Time to Jump In

The cost-per-click (CPC) for video ads on Amazon is still relatively low compared to other platforms. It’s a prime time to get in before competition drives prices up. 🤑

Plus, Amazon's reporting tools now give insights into how your video is performing—view rates, engagement, and more. Use this data to refine and dominate.

📣 The Big Takeaway

In the world of Amazon ads, video is no longer optional—it’s your competitive edge. With free tools like Video Builder and Creator Connections, Amazon makes it easier than ever to get started.

💡 Remember this: “Shoppers don’t just buy products—they buy the story behind them.” 🎥

👋 Until Next Time, Keep Crushing It!

I’m Ryan Keene, your Amazon growth guru. Helping sellers just like you go from “meh” to “wow!” with actionable, down-to-earth advice. Got a question or a win to share? Let me know in the comments or shoot me a message. 🚀

👉 Don’t forget to save this article, share it with a friend, or star it for later!

Ryan Keene
Your Amazon Growth Guide

P.S. Want help implementing videos? Drop a comment below or DM me your top 2025 goal—I’d love to hear what you’re working on!