The 5 Lies Every New Amazon Seller Hears (and Believes)

If you’re starting your Amazon FBA journey in 2025, you’re not just learning how to sell—you’re dodging landmines of misinformation.

I wish I were joking.

There’s more bad advice flying around than ever. TikToks promising six-figure sales by Tuesday. Coaches charging $5K to tell you what you could’ve Googled. And yes, YouTube bros telling you to launch garlic presses… in 2025. 😵‍💫

Let me save you some pain (and a few thousand bucks). I’m about to expose the 5 most dangerous Amazon myths still floating around—and give you the truth that’ll keep your business alive.

And to drive it home, I’ll share a real-life story of a guy I coached—Kevin—who walked right into one of these myths face-first.

😬 Kevin vs. The Garlic Press

Kevin was pumped.

He was a dad of two, holding down a day job, and dreaming of making Amazon his path to financial freedom. He binge-watched videos, downloaded spreadsheets, and jumped into FBA with both feet.

And what did he launch? A garlic press.

Why? Because he believed Myth #1: “Just find a trending product and jump in fast.”

So he ordered 1,000 units from Alibaba, spent $500 on a logo, and hit "go."

Guess what happened?

Crickets.

The listing tanked. Reviews were slow. PPC bled him dry. He ended up sitting on $4,000 worth of stainless-steel sadness.

Kevin almost quit right then. But we got on a call and tore it down. He didn’t need motivation. He needed a better strategy.

We went back to basics:

• What problems are people actually searching to solve?

• Where are the 1-star reviews pointing to opportunities?

• What can you offer that’s different or better?

He landed on a new product: a washable, compact travel pillow designed for long-haul flights. And instead of guessing, he validated it with data and test orders.

Today? He’s doing $9k/month in profit—without a single garlic press in sight.

💥 5 Amazon Myths Still Wrecking New Sellers in 2025

Let’s break down the myths that are sinking wallets faster than a lead balloon. 🎯

1. “Find a trending product and launch fast”

If it’s trending, it’s probably saturated. And if you’re chasing fads, you’re always behind.

✅ Do this instead:
Look for consistent demand, crappy reviews, and products that can be improved or positioned differently. You don’t need to invent the wheel—you just need to make it spin smoother.

2. “Amazon Ads will fix everything”

Many new sellers burn cash on ads hoping they’ll make a bad product sell. That’s like putting a turbo engine on a bicycle with flat tires.

✅ Do this instead:
Make sure your product, offer, and listing are dialed in before you scale with PPC. Ads don’t fix—it just reveals.

3. “You need a big budget to get started”

Biggest lie of all. I’ve seen sellers go broke because they thought they needed 10K to compete.

✅ Do this instead:
Start lean and smart. Validate before scaling. Buy small batches, reinvest profits, and avoid vanity metrics.

You don’t need to go big. You need to go wisely.

4. “Private label is dead in 2025”

Nope. Boring private label is dead. Great private label? Still crushing it.

✅ Do this instead:
Add branding, customer experience, and personality. Don’t just slap a label on it—build a brand that feels real.

Think Apple, not Dollar Store.

5. “Outsource everything to scale”

Blindly outsourcing = trusting strangers with your wallet.

✅ Do this instead:
Learn it first. Get in the weeds. Then delegate what you understand. That’s how you avoid scams, garbage work, and budget black holes.

🎯 The Big Takeaway

Amazon is still one of the best ways to build real income. But it’s not a get-rich-quick play—and never was.

If you’re smart, patient, and willing to learn, you can crush it. If you’re chasing shortcuts and hype, you’ll probably just end up broke and frustrated.

And you deserve better.

💬 Say It With Me:

“Slow is smooth. Smooth is fast.”

🙋‍♂️ Real Talk Wrap-Up from Andy

Hey, if you’ve bought into one of these myths—don’t beat yourself up. We’ve all been there. I launched my first product using a Google Sheet a buddy of mine put together. It bombed. I learned. You will too.

But if you’re reading this, that means you care. You’re coachable. And that’s what separates the winners from the wishers.

Here’s the truth:
✅ You don’t need luck.
✅ You don’t need a huge bankroll.
✅ You don’t need the next big trend.

You just need the right mindset, the right data, and the guts to test and learn.

Let’s build something that lasts.

👉 Yours in profitable clicks,
Andy Splichal
Founder & Managing Partner of True Online Presence & Author of the Make Each Click Count Book Series