Tag, You’re It! Track Every Ad Dollar

Here’s the deal: if you aren’t tracking every click from Facebook and Google, you’re flying blind.

I once had a client—let’s call her Sarah—who spent $5,000 on ads in one week. She was sure she nailed it. But when sales rolled in, her profits barely covered ad costs. She was stumped.

That’s when I showed Sarah Amazon Attribution. Suddenly, she saw which platform truly moved the needle. And guess what? Her “winning” Facebook ads were flops, and her modest Google spend was driving most sales.

Here’s how you can do the same:

1. Set Up Amazon Attribution

   • Go to your Amazon Advertising console.

   • Click “Measurement & Reporting” → “Amazon Attribution.”

   • Apply for access (it’s free!).

   • Once approved, you’ll see a dashboard.

2. Create Unique Tags for Each Campaign

   • For Facebook: name it FB_CampaignName.

   • For Google: name it GGL_KeywordName.

   • Keep names clear. You want no guessing later.

3. Attach Tags to Your Ad URLs

   • In Facebook Ads Manager, edit your ad’s URL to include the Amazon Attribution tag.

   • Do the same in Google Ads under “Final URL.”

   • Test each link to ensure it redirects properly to your Amazon listing.

4. Launch & Let Data Flow

   • Run your ads as usual.

   • Wait 3–5 days for enough clicks and conversions.

   • Then dive into the Attribution dashboard.

5. Analyze True ROAS

   • Compare spend vs. revenue per tag.

   • Spot waste: maybe Facebook cost you $2 for every $1 returned.

   • Spotlight winners: perhaps Google gave you $4 back for every $1.

6. Optimize & Scale

   • Pause underperforming campaigns.

   • Double down on the winners.

   • Tweak your creative, audience, and bids based on real data.

Sarah’s Turnaround

• Week 1: $5K spend, $4K revenue (ROAS 0.8). 😱

• After Attribution:

  • Pulled data: Facebook ROAS 0.5, Google ROAS 2.5.

  • Reallocated $3K from FB to Google.

• Week 2: $5K spend, $11K revenue (ROAS 2.2). 🎉

She went from losing money to more than doubling her ad-driven sales. All because she tracked every click.

Key Takeaways:

• Data doesn’t lie.

• One-size-fits-all budgets waste cash.

• True ROAS comes from full-funnel tracking.

What You’ll Gain:

• Clear view of which channel brings real buyers.

• Confidence to invest where it counts.

• Ability to scale fast—without guesswork.

In my view, Amazon Attribution is a game changer. It turns ad spend from a black box into a crystal-clear engine for growth.

Big Lesson:
You don’t need more ads. You need smarter ads. And you can’t get smart without measuring every click.

Proverb to Remember:
“What gets measured gets managed.”

🙏 Thanks for reading! If you found this helpful, do me a favor: share this post with a friend who needs to prove their ROAS.

— Ryan Keene
AMZ Store Growth Expert

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