If you’re not using Google Ads tricks to fuel your Amazon sales, you’re basically leaving your wallet wide open at a Vegas blackjack table. 🎰

Amazon isn’t the only game in town anymore. Smart sellers (the ones cashing $100K months) are pulling sneaky moves from Google marketers — and guess what? They’re laughing all the way to the bank.

Let’s crack open this playbook. 🏈

My $500 Mistake (And How Google Saved My Bacon 🥓)

Flashback to 2017:
I thought Amazon PPC was all I needed.
I was dumping cash into sponsored ads like I was buying rounds for the bar. 🍻

But sales plateaued.
Ad costs shot up.
And my profit? About as thin as a sheet of toilet paper. 🧻

Desperate, I called my buddy Alex (yep, the tech whiz behind our Amazon tool) and whined about it.

He just laughed. "Dude... why aren't you using Google Ads?"
I blinked. "Aren't those for dentists and car washes?"

Fast forward 90 days:
A simple Google Ads campaign drove traffic to my Amazon listing... 🚀
Cut my cost per sale by 32%... 🧮
And got me ranking higher for organic Amazon search. 📈

Lesson learned: Think bigger. Think Google.

🧠 5 Google Ads Tricks You Should Steal Today

Here’s the meat and potatoes. 🍖🥔
(No fluff. Only what’s working.)

1. Use Branded Search Campaigns

• Bid on your own brand name + product type.

• Example: “SwiftClean Laundry Detergent Amazon”

• Protects your brand from competitors and funnels hot buyers straight to your listing.

2. Target "Amazon Buyer" Keywords

• Add keywords like "buy on Amazon," "best XYZ on Amazon," "Amazon deals on [your product]."

• People love shopping on Amazon. Give ‘em what they want!

3. Set Up a Simple Landing Page

• Don’t send Google traffic straight to your listing.

• Use a cheap landing page (I like Leadpages) to pre-sell, grab emails, and THEN push them to Amazon.

• Bonus: Get better tracking + build an email list you OWN. 📧

4. Use Smart Bidding (but Watch it Like a Hawk)

• Let Google optimize for conversions — but don’t trust it blindly.

• Start small ($10–$20/day) and scale slowly.

• Check search terms daily for junk clicks and prune like a bonsai tree. 🌳

5. Retarget Amazon Visitors

• Sneaky trick: Use Google Display Ads to show your product to people who’ve already visited your Amazon listing.

• You can't pixel Amazon directly... BUT you can pixel your landing page visitors.

• Cheap. Effective. Ninja-level selling. 🥷

🔥 Big Lesson Here

The sellers who win aren't just "good at Amazon."
They're good at getting traffic, wherever it lives. 🛣️

Think of Google like the highway.
Amazon is just the exit ramp.
Your job is to drive the car and take the right turn!

🧢 Words to Send You Off

That's all for today, champ. 🥊
Remember: "Amazon is the arena. But traffic is the sword."
Now go sharpen yours.

Talk soon,
Ryan Keene
Helping You Sell Smarter (Not Harder)

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