Still Targeting Just ONE Keyword? Bless Your Heart...

Let me hit you with some real talk:
If your product is stuck on page 7 and your ad budget’s leaking like a broken faucet, it’s probably not because your product sucks…
It’s because your keyword strategy does.

Most sellers go laser-targeted on one or two keywords like “yoga mat” and call it a day.
That’s like fishing with one worm in an ocean full of hungry fish.
We’re here to rig the whole net.

📖 True Story: How “One Keyword” Cost This Seller Thousands

Last year, I helped a seller named Jake.
He launched a premium garlic press (yes, another one of those 😅).

He did everything right:
• Solid product photos
• Decent reviews
• Competitive price
• Ranked for “garlic press”

But his sales were flat.
He came to me frustrated, ready to throw in the garlic-stinking towel.

I asked him one thing:
“What other keywords are you targeting?”
He said, “Uh… just garlic press. Isn’t that enough?”

😬 Facepalm.

We dug deeper.
Using Helium 10, we found 42 related keyword families like:

• Stainless steel garlic crusher

• Kitchen mincer tool

• Garlic chopper for cooking

• Manual food processor garlic

Guess what?
Many of those had less competition but more buyer intent.
He wasn’t losing because of Amazon…
He was losing because he was thinking like a seller, not like a shopper.

🔢 Here’s How You Find Your Keyword Families (Step-by-Step)

Let’s break it down simple:

1. Start with Your Main Keyword

This is your obvious one. “Garlic press,” “Yoga mat,” “Dog bowl.”

2. Expand Into Root Intents

Think like a customer. Why would someone want your product?
For a yoga mat:
• Home gym
• Stretching
• Non-slip workout gear
• Back pain relief mat

For a dog bowl:
• Slow feeder
• No-spill dish
• Elevated pet bowl
• Travel water dish

Each of these is a different searcher with a different mindset.

3. Use Tools to Map Keyword Families

Use Helium 10’s “Magnet” or “Cerebro.”
Look for related terms with 3 key qualities:

• High buyer intent (long-tail is your friend)

• Low to moderate competition

• Search volume above 300

Boom—you just tripled your visibility.

4. Group and Optimize

Take those keywords and build “families.”
Each family should guide your:
• PPC campaigns
• Backend search terms
• Listing bullets and A+ content

For example, if “manual food processor garlic” is one family…
👉 Create a photo showing how your garlic press works without electricity
👉 Include that exact phrase in your bullet points
👉 Target it in a low-bid PPC campaign

🎯 Big Takeaway: Don’t Chase a Keyword—Own the Neighborhood

The biggest mistake I see?
Sellers try to dominate one skyscraper keyword and ignore the rest of the block.

But in ecommerce, the quiet cul-de-sacs are where the money lives.
Keyword families are your traffic moat.
They protect your listing, boost your ads, and unlock that juicy page-one real estate.

💬 “The riches aren’t in the niche—they’re in the family.”

🙋‍♂️ Your Turn
If you’ve been tunnel-visioned on one keyword, it’s time to zoom out.
Map out 3–5 keyword families and test new campaigns this week.
You'll be surprised what clicks.

🧄 Jake sure was. He messaged me 3 months later:
“Andy, I’m finally on the first page... for eight terms!”

And yes, he's still selling garlic presses.

📣 Save this to your favorites 🔖
Or better yet…
💌 Forward this to a seller friend who needs to hear it.

Cheers to more clicks and fatter carts,

Andy Splichal
Founder & Managing Partner of True Online Presence & Author of the Make Each Click Count Book Series

P.S. You’ve got products to sell and a business to scale. If PPC feels like a second job (or a black hole for your budget), let me handle it. I’ve scaled dozens of FBA brands profitably. 💬 Book a quick discovery call — I’ll show you what’s possible.

P.S. Want a fast way to increase your Amazon sales? Take a look at my new software, Persona Factor, that uses your product reviews to optimize your product titles and descriptions.

Start For Free Today.