Ready to Sell on Amazon CA, EU, or AU?

Most Amazon sellers think going global means “one day, when I’m big enough.”
But let me tell you a little secret: the best time to expand internationally is before you feel ready.

I know, I know…
Cross-border selling sounds like something only Jeff Bezos and a team of lawyers should be doing.
But it’s actually way easier than you think.
And it can unlock a fresh flood of sales when your U.S. market starts to feel like a treadmill.

🔥 True Story: Sam, the Burger-Flipping Seller Who Went Global

Let me introduce you to Sam.

He was 27.
Worked the grill at a fast-food joint in Dallas.
Launched his first Amazon product—a set of reusable grill mats—in the U.S.
His first month? $832 in sales.
Not life-changing, but enough to prove the idea had legs.

But here’s what made Sam different…
Instead of staying in his comfort zone, he messaged me and said:

I nearly dropped my iced coffee.

Most beginners won’t touch international markets with a 10-foot pole.
But Sam? He jumped in with both boots.

Three months later, he was selling in Canada.
Two months after that, the U.K. and Germany.
Today? Sam’s pushing $24K/month in combined EU, CA & AU sales—more than he ever made on the grill.

📦 Step-by-Step: How to Go Global (Without Going Crazy)

Here’s exactly how Sam (and now dozens of my students) went global the right way:

1. Start with Canada 🇨🇦

It’s the lowest lift.

• Same language (eh?)

• Similar buying behavior

• Amazon makes it seamless with NARF (North America Remote Fulfillment)

✅ Use NARF if you want Amazon to ship your U.S. inventory to Canadian customers.
✅ Switch to FBA in Canada once you get consistent orders (faster delivery = happier buyers).

2. Next Stop: The U.K. & Germany 🇬🇧🇩🇪

Amazon Europe is massive, but here’s how to not get overwhelmed.

• ✅ Use PAN-EU FBA once you’re ready to distribute inventory across multiple EU countries

• ✅ Start with the UK—same language, similar culture

• ✅ Then test Germany—it’s the biggest Amazon EU market

🛑 Don’t try to launch in 5 EU countries at once. One or two is plenty for now.
🌍 Use the Build International Listings Tool to copy listings + adjust pricing.

3. Toss in Australia 🇦🇺 (if you’re feeling spicy)

Amazon AU is newer and smaller—but less competition = easier rankings.

✅ Amazon’s Global Selling program supports AU with FBA or Remote Fulfillment
✅ Shipping is slower from the U.S., so test demand before going all in

Pro tip: Aussies LOVE U.S. brands. You don’t need to reinvent the kangaroo wheel 🦘

4. Translation + Localization

Don’t just copy/paste your U.S. listings.

• 🇩🇪 Get real translations for Germany (no Google Translate hacks)

• 💷 Use UK spelling (color → colour, etc.)

• 🍁 Convert sizes to metric where needed

Tools like YLT Translations or Seller Candy can help here.

5. Taxes + Logistics (aka the Scary Stuff 👻)

This is where most sellers freeze. But here’s the truth:

• Canada? No tax ID needed to start

• UK/EU? You’ll need VAT registration, but Amazon helps

• You can use services like AVASK, SimplyVAT, or Hellotax to manage it all

Bonus: Your accountant will think you’re fancy now 😎

💡 Big Lesson: You Don’t Need to Be Big to Think Global

Most sellers wait too long to go international.
They think they need a team, a warehouse, and an MBA.

Nope.

All you need is:

• A winning product

• A proven U.S. listing

• A willingness to take action (before you’re “ready”)

Just like Sam.
The guy who started on a burger grill and now sells grill mats in three countries.

You can be next. 🔥

🧠 Say it with me:

“More markets = more money.” 💰
That’s the law of global Amazon growth.

If this article lit a fire under you, do one of these things:

1. Share it with another seller who’s thinking about going global 🌐

2. Star it to come back when you’re ready ⭐

3. Drop a comment: What’s stopping you from going global right now? 🧠👇

🔥 Stay bold,
🚀 Stay scrappy,
💼 Stay global,

Cheers,
Ryan Keene
Amazon Coach | Grill Mat Whisperer | Global Expansion Junkie