How to Reduce ACOS & Increase Profitability in 30 Days 🚀

Amazon PPC Got You in a Chokehold? Let’s Fix That.

Ever feel like your ad spend is burning through cash faster than a Black Friday sale? You’re not alone. One day, your ads are bringing in sales like crazy. The next? ACOS is sky-high, and your profits are nowhere to be found.

That’s exactly where my client, Jake, was a few months ago. His ACOS was sitting at 60%—which meant he was basically paying Amazon for the privilege of selling his own product. Not ideal.

In 30 days, we turned that around. How? Stick with me.

Jake’s ACOS Nightmare (Sound Familiar?)

Jake was selling a premium yoga mat. Great product, amazing reviews, solid niche. But his PPC strategy? A hot mess:

• He was bidding aggressively on broad keywords like “yoga mat” (a money pit).

• His automatic campaigns were eating up budget without converting.

• He had no idea which search terms were making him money vs. draining his wallet.

The result? A 60% ACOS and barely any profit.

We needed a complete PPC detox. And fast.

The 5-Step Plan That Cut ACOS in Half

Here’s exactly what we did—and what you can do too.

1. We Killed the Money-Wasting Keywords ☠️

First, we dove into Jake’s Search Term Report (inside Amazon Ads). It was brutal. He was spending $200+ on keywords that weren’t even converting.

👉 We paused or lowered bids on high-spend, low-converting keywords.
👉 We moved profitable search terms into Exact Match campaigns (more on that next).

Jake immediately saw his wasted ad spend drop by 30%.

2. We Switched to Exact & Phrase Match 🎯

Broad match keywords were burning through Jake’s budget like wildfire. So we flipped the script:

✅ Exact Match for high-performing, proven search terms.
✅ Phrase Match to capture variations while keeping relevance.

Within days, his conversion rates shot up.

3. We Launched a Branded Campaign 🏷️

Guess what? Competitors were bidding on Jake’s brand name. That meant people searching for HIS product were clicking on other sellers instead.

So we set up a low-bid branded campaign to protect his turf. Cost? Pennies. ROI? Massive.

4. We Lowered Bids on High-ACOS Keywords ⬇️

Amazon’s default strategy? Spend, spend, spend. Our strategy? Smart bidding.

We analyzed Jake’s keywords and:

🔹 Dropped bids on anything with an ACOS above his profit margin.
🔹 Boosted bids on keywords with strong conversion rates.

This alone brought his ACOS down by 15%.

5. We Used Negatives Like a Pro 🚫

Jake was wasting money on irrelevant clicks. So we added negative keywords to block bad traffic.

For example, his ad was showing up for “kids yoga mat.” Problem? His mat was for adults. That meant wasted clicks.

By blocking those terms, we stopped the money leaks instantly.

The 30-Day Transformation: From 60% to 28% ACOS 🔥

By the end of 30 days:

✅ ACOS dropped from 60% to 28%.
✅ Sales actually increased (because the traffic was more targeted).
✅ Jake’s profit margins finally made sense again.

And the best part? This wasn’t a one-time fluke. These strategies work for ANY Amazon seller.

Your Turn: Fix Your ACOS & Boost Profits

If you’re drowning in PPC costs, here’s your next move:

1️⃣ Audit your Search Term Report – Find the budget-wasters.
2️⃣ Move winning keywords to Exact Match – Stop wasting money on broad terms.
3️⃣ Run a branded campaign – Protect your own brand.
4️⃣ Adjust bids wisely – Cut bids on high-ACOS keywords, raise them on winners.
5️⃣ Use negative keywords – Block irrelevant clicks ASAP.

Do this, and in 30 days, you’ll be looking at a much healthier ACOS.

Final Thought: Amazon Ads Should Make You Money, Not Drain It.

PPC isn’t about spending more—it’s about spending smarter.

Tweak, test, and optimize, and your ads will work for YOU (not the other way around).

Now go crush those PPC campaigns. 🚀

- Ryan Keene

P.S. Know someone struggling with high ACOS? Share this post with them. Let’s help more sellers make money, not just spend it! 💰