How to Subtly Destroy Your Competitors (In Plain Sight)

This stealthy table tactic turns browsers into believers—fast.

Author

Andy Splichal
February 13, 2026

Most sellers overlook this simple trick hiding in plain sight… and it’s costing them sales.

A few years back, I was helping a client named Julie. She sold BPA-free baby spoons on Amazon. Good product, decent price, glowing reviews... but her conversion rate was flatter than a pancake on a kettlebell.

She came to me panicked:

“Andy, I’m getting clicks but no sales. What am I missing?”

I took one look at her listing and saw the problem immediately...

Her listing was just one of a dozen nearly identical silicone baby spoons. Same color. Same “safe material.” Same $12.99 price tag.

👶 Buyers couldn’t tell the difference—and when your customer can’t decide, they click back and buy the one with the most reviews (aka not yours).

That’s when we added one simple thing…

💡 The Product Comparison Table Hack

Amazon gives you a powerful little feature most sellers sleep on:
Comparison Tables in A+ Content.

This lets you line up your product next to your other products—or even competitors’ features—and show, at a glance, why your product wins.

It’s like putting your product in a side-by-side arm wrestling match...
…and yours has protein shakes, elbow grease, and a cape. 🦸

📊 Julie’s Table Looked Like This:

Feature

Julie’s Baby Spoon

Generic Spoon A

Generic Spoon B

BPA-Free

✅ Yes

✅ Yes

✅ Yes

Dishwasher Safe

✅ Yes

❌ No

✅ Yes

Spoon Tip Size (Infant-Safe)

✅ Designed for 6mo+

❌ Not specified

❌ Too large

Material Thickness

✅ Reinforced

❌ Thin plastic

❌ Thin plastic

Warranty

✅ 12-Month

❌ None

❌ None

See what we did there?
She didn’t bash competitors. She educated the shopper. She made choosing her product easy.

🔢 Here’s How You Can Use This Today:

Step 1: Turn on A+ Content (Brand Registry required)
If you're not Brand Registered yet—do it. It's a must-have for conversion.

Step 2: Make a simple comparison chart

  • Pick 3–5 meaningful features your buyers care about

  • Use clear, punchy benefits

  • Include your own product(s) AND reference common competitor weaknesses

Step 3: Highlight your unique value
Do you have:

  • Longer warranty?

  • More durable packaging?

  • Eco-friendly ingredients?

  • USA-made?

Call it out! Buyers want easy choices, not guesswork.

Step 4: Design it for speed
White background. Easy icons. Short text.
Make it scannable in 5 seconds flat.

🎯 Big Takeaway

🧠 Confused buyers don’t buy.
Comparison tables remove that confusion by showing—not telling—why you’re the no-brainer pick.

This is especially important if:

  • You’re in a saturated niche

  • You’re priced higher than competitors

  • You’re still building up reviews

Julie saw her conversion rate jump from 8% to 17% after making this change. And no—she didn’t add coupons, change pricing, or beg for reviews.

Just one smart tweak. One clean table. 📈

💬 As I always say...

“Make your product the obvious choice—without saying a word.”

🛠️ Add a comparison table to your listing this week. Test it. Measure it. Watch your conversions lift like magic. And if you’re already using one—optimize it!

⭐ Hit the star if this helped
🔖 Save it for your next listing update
💌 Forward to a seller friend who needs a leg up

To higher conversions and simpler wins,

Andy Splichal
Founder & Managing Partner of True Online Presence & Author of the Make Each Click Count Book Series

P.S. You’ve got products to sell and a business to scale. If PPC feels like a second job (or a black hole for your budget), let me handle it. I’ve scaled dozens of FBA brands profitably.
💬 Book a quick discovery call — I’ll show you what’s possible.

P.S. Want a fast way to increase your Amazon sales? Take a look at my new software, Persona Factor, that uses your product reviews to optimize your product titles and descriptions.