How to Use Amazon Brand Registry to Drive More Sales and Outrank Competitors 🚀

Amazon is a battlefield.

If you’re selling without protection, you’re walking into war with nothing but a spoon.

That’s why Amazon Brand Registry (ABR) is a game-changer—it gives you the weapons to defend your brand, crush hijackers, and dominate the Buy Box.

But here’s the best part: It’s not just about protection—it’s about SALES.

In this guide, I’ll show you exactly how to use Brand Registry to drive more sales, build a moat around your listings, and outrank competitors (even the big dogs). And I’ll share a real-life example of a seller who went from frustrated to #1 in their niche—fast.

Meet Alex: The Seller Who Got Hijacked… Then Took Over the Market 💡

Alex started selling premium dog grooming kits on Amazon. The product was 🔥—great reviews, strong conversion rates, and climbing rankings.

Then, disaster struck.

Hijackers jumped on his listing, selling cheap, counterfeit versions of his kit under his brand name.

• Negative reviews started rolling in.

• His sales dropped by 50% overnight.

• Amazon suspended his listing due to complaints.

Alex was stuck. He had zero control over his brand.

That’s when he discovered Amazon Brand Registry.

With a few simple steps, he regained control of his listing, kicked off the hijackers, and used advanced brand tools to skyrocket sales.

A few months later, he wasn’t just back in the game—he was outselling the competition by 3X.

Step 1: Enroll in Amazon Brand Registry 🔐

First things first—you need to be enrolled.

Here’s what you need:

✅ A registered trademark (if you don’t have one, get on it ASAP)
✅ An Amazon Seller or Vendor account
✅ A clear brand logo and product images

Amazon’s approval process usually takes 2–4 weeks, but once you’re in, you unlock SERIOUS benefits.

Step 2: Kick Off Hijackers & Protect Your Brand 🛑

Once enrolled, you get total control over your listings.

🔹 Report & Remove Counterfeiters: Amazon gives you a tool called Report a Violation, which lets you shut down hijackers FAST.
🔹 Lock Down Your Listings: Only YOU can edit your product details—no more random sellers messing with your descriptions or images.
🔹 Automated Protections: Amazon’s AI scans listings for violations before they become a problem.

This was a game-changer for Alex. He eliminated all hijackers within a week and restored his positive reviews.

Step 3: Unlock A+ Content & Boost Conversions 📈

Here’s where it gets fun.

Once you're in Brand Registry, you can use A+ Content (formerly Enhanced Brand Content).

A+ Content lets you:

🔥 Add premium images, charts, and comparison tables
🔥 Tell your brand story with sleek visuals
🔥 Showcase product benefits in a way that POPS

Amazon says A+ Content increases conversions by up to 20%.

For Alex, this was HUGE. He redesigned his listing with lifestyle images, infographics, and a comparison chart. The result?

✅ Higher conversions
✅ More 5-star reviews
✅ A better customer experience

Step 4: Use Sponsored Brand Ads to Dominate Page One 🎯

Most sellers only use basic Sponsored Product Ads. Brand Registry unlocks something better:

🔥 Sponsored Brand Ads (headline banner ads at the top of search results)
🔥 Sponsored Display Ads (retarget shoppers even AFTER they leave Amazon)

With Sponsored Brand Ads, Alex went from getting buried in search results to owning the top spot.

His competitors? Nowhere to be found.

Step 5: Build a Brand Store & Own the Shopping Experience 🏪

Brand Registry lets you create a custom Amazon storefront—a mini-website for your brand within Amazon.

It’s like having a VIP showroom instead of just a product listing.

For Alex, this was the final piece of the puzzle.

Customers started browsing his full product lineup, buying multiple items, and his average order value (AOV) shot up by 25%.

The Big Lesson: Brand Registry = More Sales & Less Stress ✅

When Alex started, he was getting steamrolled by hijackers. After using Brand Registry, he wasn’t just back—he was #1.

If you’re selling on Amazon and you don’t have Brand Registry, you’re leaving money (and protection) on the table.

Here’s the deal:

1️⃣ It’s easy to enroll.
2️⃣ It protects your brand & keeps hijackers OUT.
3️⃣ It unlocks premium features that drive MORE SALES.

Want to crush your competition? Get on Brand Registry today.

🚀 Keep Growing, Keep Winning

Your Amazon coach,
Ryan Keene

P.S. Know another seller who’s struggling with hijackers? Share this with them—it might save their business. 👇