Bundles = More Bucks (It’s Math, Baby)

Let’s fix that—because bundling ain’t just for fast food meals or skincare sets. On Amazon, smart bundling can be your secret weapon to boosting sales and stacking that cart value like a pro.

📦 Real Talk: Bundles Turn Browsers Into Buyers
A student of mine (we’ll call him Jake) was selling silicone baby spoons. Nice little niche. Steady sales. But profit? Meh.

We added a bib and a suction bowl. Branded it as “The No-Mess Starter Set for New Parents.” Boom. His average order value jumped from $12.99 to $19.99 overnight.

That’s a 53% bump from ONE tweak. And yeah, his conversion rate improved too. Why? Because now his offer looked like a complete solution, not a lonely spoon.

Here’s how you can do it too 👇

🔢 5-Step Game Plan for Bundling Like a Boss

Step 1: Pick a Core Product That’s Already Selling
Start with something people want, not something you’re trying to force-feed the market. Dig into your existing catalog or research tools like Helium 10 to find a product with consistent traffic.

👉 Pro tip: If it has at least a 10% conversion rate, it’s bundle-worthy.

Step 2: Identify “Natural Pairings”
Ask yourself: “What would the customer use right after or alongside this product?”

Examples:

• Yoga mat + resistance bands

• Coffee grinder + bean storage container

• Dog leash + poop bag dispenser

Jake’s Rule of 3: If three recent buyers would find it useful, it’s bundle material.

Step 3: Keep It Light, Keep It Tight
Avoid bulky or fragile extras. Keep it under 2 lbs to stay in Amazon’s standard-size tier and dodge expensive FBA fees.

Also: One SKU, one listing. Don’t get fancy with too many variants or you'll confuse your customer (and probably yourself).

Step 4: Position It As a “Solution,” Not Just a Combo
This is where most folks mess up.

You’re not just selling three things in one box. You’re selling a result—a cleaner kitchen, a calmer baby, a faster morning routine.

Use bundle names like:

• “Starter Kit”

• “Essentials Pack”

• “Pro Bundle”

Add a lifestyle image to show how it all works together. Paint the picture 🎨.

Step 5: Price for Value, Not Just Margin
Don’t just add up the prices of the items and slap a sticker on it.

If your single spoon is $12.99, and your bowl is $8.99, don’t sell the bundle for $21.98.

Make it feel like a deal, but premium.

Try something like $19.99 or even $22.99 if you make the perceived value crystal clear. (Packaging matters. So do photos.)

🎯 The Big Takeaway

Bundling is the lowest-hanging fruit for raising your AOV without raising your ad spend. You're not getting new customers—you're just giving your current ones more of what they already want.

And when you bundle value, you bundle trust.

💬 Say it with me:
“Don’t sell products. Sell solutions.”

🙋‍♂️ If you’ve been running single-product listings and watching your margins disappear faster than a toddler with candy… it’s time to bundle up.

You’ve got this.

To higher AOV and better margins 🥂

Andy Splichal
Founder & Managing Partner of True Online Presence & Author of the Make Each Click Count Book Series