🚀 Focusing on Your Keywords in Your Amazon Listings

Get Found. Get Clicked. Get Sales.

Let’s be real—Amazon is just one big search engine where buyers come with their wallets open. But if your product isn’t showing up in search, it doesn’t matter how amazing it is.

That’s why keywords are everything.

The right ones get your product seen. The wrong ones? Well, they’ll leave you collecting dust on page 10.

So today, I’m breaking down:
✅ How to identify the best keywords
✅ Where to put them in your listing (without keyword stuffing)
✅ How to track if they’re actually working

Buckle up. Let’s get your product ranking. 🚀

🎯 How to Identify the Best Keywords

Not all keywords are created equal. You need high-traffic, high-relevance keywords that match what customers are actually searching for. Here’s how you find them:

1️⃣ Use Amazon’s Own Search Bar

Start typing a keyword related to your product in Amazon’s search bar. You’ll see a drop-down of autofill suggestions—those are real searches from actual customers. If Amazon suggests it, people are searching for it.

2️⃣ Spy on Your Competitors

Find your top competitors and analyze their:

• Title & Bullet Points – What main keywords do they use?

• Backend Keywords (More on this later)

• Customer Reviews & Q&A – Customers literally tell you what words they use.

3️⃣ Use Keyword Research Tools

Tools like Helium 10, Jungle Scout, and DataDive show you:

• Search volume (how often people search for a keyword)

• Competition (how many sellers are targeting it)

• Relevancy (how closely it matches your product)

4️⃣ Check Your Own PPC Data

Running Amazon ads? Check which keywords are actually driving sales in your PPC reports. If people are clicking and buying, you know that keyword works.

🔥 Pro Tip: Prioritize buyer intent keywords. “Organic bamboo baby towel” is better than just “baby towel” because it’s more specific and likely to convert.

🏆 Where to Include Keywords in Your Listing

Once you have your golden keywords, where do you put them?

1️⃣ Title (The Most Important Spot)

Amazon gives you about 200 characters (depends on category). Use them wisely.

• Put main keywords at the beginning for max impact.

• Avoid keyword stuffing—make it readable.

• Example: Organic Bamboo Baby Towel - Ultra Soft Hooded Newborn Bath Wrap - Hypoallergenic & Absorbent - Perfect for Boys & Girls

2️⃣ Bullet Points (Sell + Rank)

• Use secondary keywords naturally.

• Each bullet should focus on a key benefit + a keyword.

• Example: Super Soft & Hypoallergenic – Made from organic bamboo, our hooded baby towel is extra gentle on sensitive newborn skin.

3️⃣ Product Description (For Extra SEO Love)

Amazon’s A9 algorithm scans your description for context. Work in more keywords organically.

Example:
❌ Our towel is great for babies.
✅ Our ultra-soft, organic bamboo baby towel keeps your newborn warm and dry after bath time. Perfect for baby boys and girls, this absorbent and hypoallergenic towel makes a great baby shower gift.

4️⃣ Backend Keywords (Hidden but Powerful)

This is where you sneak in keywords that don’t fit naturally in the listing. You get 249 bytes (not characters).

✅ Things to include:

• Synonyms (e.g., “infant towel” if you’re selling a baby towel)

• Common misspellings (Amazon auto-corrects most, but some still work)

• Spanish keywords (e.g., “toalla de bebé”)

🚫 Things not to include:

• Brand names (Amazon prohibits this)

• Repeat keywords (Amazon already indexes them from your title & bullets)

🔥 Pro Tip: Keep testing. Update backend keywords every few months based on new data.

📊 How Do You Know If Your Keywords Are Working?

Amazon SEO isn’t set it and forget it. Here’s how to track progress:

1️⃣ Check Your Ranking

Use Helium 10’s Keyword Tracker or Sellerboard to see where your product ranks for each keyword.

• Are you moving up for key terms? ✅

• Stuck on page 10? Time to tweak.

2️⃣ Look at Your Sales & Click-Through Rate (CTR)

If your impressions (views) are high but CTR is low, your listing isn’t grabbing attention. Time to tweak your title or main image.

3️⃣ Monitor Conversion Rate

More traffic is great, but are people actually buying?

If not:

• Your keywords may not be buyer-intent (change them).

• Your pricing or listing may need work.

4️⃣ Run A/B Tests

Try different keyword placements and track which version converts better. Amazon’s Manage Your Experiments tool makes this easy.

🔥 Pro Tip: Winning on Amazon is all about constant optimization. Small changes = big results over time.

🚀 The Bottom Line

If you’re not showing up in search, you’re invisible.

To win:
✅ Find the right keywords with real data
✅ Place them strategically in your listing
✅ Track & tweak based on performance

Amazon rewards relevance and conversions. Focus on that, and you’ll rank higher, sell more, and grow faster.

💡 Repeatable Proverb: The right keywords don’t just get you seen—they get you paid.

📖 The Book is COMPLETE! Want a Free Copy?
I’ve just finished my new book, packed with strategies to scale your Amazon business in 2025 and beyond. 🎉

Want a free copy? Just reply to this email with "YES" at [email protected], and I’ll send it your way.

🚀 Stay smart. Stay profitable. And let’s win this game together.

Ryan Keene
AMZ Store Growth Expert

💬 What’s Your Keyword Strategy?

Drop a comment or reply with your biggest keyword challenge—I’d love to help! 🚀