Amazon Gets the Sale. You Get the Email. Win-Win.

If you’re only driving traffic straight to your Amazon listing… you’re leaving a juicy slice of profit (and future customers) on the table.

Let’s fix that.

Today I’m sharing a simple, overlooked move I call the Double Dip Strategy — where you drive buyers to Amazon and build your email list at the same time.

It’s legal. It’s smart. And one seller used it to build 600+ email subs while growing Amazon sales.

📖 Meet Tara — The Pet Mom Who Built Her Amazon Sales AND Her List

Tara sells stylish, washable dog car seat covers. Her product is a hit with pet parents, especially those with backseat disasters 🐶💺

She came to me saying:

I get it.
Amazon is amazing… until it’s not. One algorithm change and boom — your traffic vanishes like your dog’s favorite sock.

So I showed her how to double dip.

🔢 The Double Dip Strategy: Your Funnel in 3 Steps

Step 1: Create a Lead Magnet That Pet Parents Can’t Resist
We whipped up a freebie:
🦴 “10 Hacks to Keep Your Car Clean When You Have Dogs” — a quick, 1-page guide.

We used Canva to make it pretty and uploaded it to a free email tool (like MailerLite).

Step 2: Build a Landing Page Before Amazon
Instead of linking people straight to her Amazon listing from ads or socials, we sent them to a simple landing page that said:

Visitors entered their email. Then — boom — we sent them to her Amazon listing.

Step 3: Email List + Amazon Sales = Profit & Power
Every time someone clicked through:

• Tara got an email for her list

• AND Amazon got a potential sale

• AND she built trust before the listing even loaded

She ran cheap traffic using Facebook and Instagram ads, targeting dog lovers, and spent just $8/day.

Here’s what happened in 30 days:

• 612 new email subs

• +23% conversion rate boost on Amazon

• Lower ACoS because the traffic was warm and pre-qualified

• And a solid email list to launch new SKUs later

🎯 The Big Takeaway?

Don’t just feed Amazon.
Feed your list too. That’s the asset you own. That’s your insurance policy. That’s your future launch pad.

With this Double Dip move, you don’t have to choose between Amazon sales and email growth — you get both.

💬 Say It With Me:
“If I’m paying for traffic, I better be keeping something.”

🙋‍♂️ Want to try it?

✅ Create a quick value-packed freebie
✅ Build a simple landing page (Carrd, MailerLite, Systeme.io — all free)
✅ Drive warm traffic through it
✅ Watch your list and sales grow at the same time

You don’t need a funnel empire. You just need a smart door before your Amazon listing.

—

👋 That’s the move, friend.

Keep your list growing,

Andy Splichal

Founder & Managing Partner of True Online Presence & Author of the Make Each Click Count Book Series

P.S. If you're tired of wasting money on ads that don’t convert — and you're ready to take your Amazon PPC from “meh” to money machine — let’s chat. I offer done-for-you ad management that actually works (no fluff, just ROI).

📅 Click here to book a call with me — let’s scale this thing 🚀